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Pre-launch concept

Syrup-based soft drink vending machines For a world with less plastic bottles.

Concept render of the SYP vending machine, a charcoal cabinet with a timber-slatted front.
Concept render

02 / The proposition

For a world with less plastic bottles.

A woodland path littered with discarded plastic bottles.
Plastic bottles and waste in a green waterway.
A plastic bottle floating among lily pads in a wetland.
Discarded plastic bottles gathered along a dark waterway.
Plastic bottles scattered across a beach in Cape Verde.

03 / The throwaway model

plastic bottles

Single-use plastic at its most everyday. For a soft drink the bottle does one job — a cheap container — and it isn’t even good at that: the drink stays cold until about the first sip.

Then it’s rubbish. Every bottle in these pictures was made to be used once.

A plastic bottle among lily pads in a wetland.Discarded plastic on a sandy beach.An excavator working across a landfill from above.A landfill horizon filled with plastic waste at sunset.A wall of discarded plastic bottles at a landfill site.

04 / The scale

plastic bottles / a year

That’s 1,344 bottles in the time it took to read that.

Source: House of Commons Environmental Audit Committee, 2017

05 / Their fate

OF THOSE 1,344 BOTTLES

ONLY 17%AREGENUINELYRECYCLED.

› Burned + exported still count as “recycled”.

Source: The Big Plastic Count, 2024 · household packaging, not a bottle-only rate

On the current global trajectory, ocean plastic could exceed fish by weight by 2050.

Ellen MacArthur Foundation, 2017

TO VERIFY

06 / The machine

The same 1,344 bottles’ worth of drinks fits in exactly one machine.

You bring your flask. The machine combines the syrup, gas and filtered tap water and pours it at that perfect cold temperature — nothing to throw away.

Serving temperature is a prototype target, not a claim yet.

The SYP machine at Front — closed

1,344

proposed serves — placeholder flavours shown · unverified

07 / Why the model works

Most of a soft drink is water. We stopped shipping it.

SYP mixes syrup concentrate with filtered tap water and CO₂ at the point of pour — the same basic system pubs and restaurants use. The water was already there. You bring the flask, and use it again.

A deposit-return scheme for certain single-use drinks containers is due in England and Northern Ireland on 1 October 2027.

DEFRA, 2025

From then on every throwaway bottle and can carries a deposit. We don’t sell either — the drink goes into a flask you keep, and the scheme is for single-use packaging.

Less to buy, store and move is what makes the drink cheaper: cheaper than a typical vending-machine bottle and competitive with supermarket prices. The 1:5 recipe is the whole reason the model works.

1:5

One part syrup, 5 parts water. We just sell the flavour.

08 / Keep what you carry

Concept objects and proposed creator programme

Flasks, totes, and the art in between.

We plan to take the brand out into the world — events, drops, and the objects you carry every day. A reusable flask concept sized around the SYP pour, and proposed tote editions we intend to make from recycled material, both wearing our designs.

But it shouldn’t only be our designs. If you’re an artist with a piece you’d like to see on a flask or a bag, send us a link to your work. If we feature it, you get a cut of every one it sells.

Creator programme in development. Submission and compensation terms will be published before it opens — T&Cs apply.

A full illustrated reusable SYP flask.
A proposed tote carrying a hand-drawn SYP artwork.
A proposed tote carrying a hand-drawn SYP artwork.

09 / Be part of what comes next

Save Your Planet.
Save Your Plastic.

take a SYP

Stay in the loop.

One list for anyone curious about SYP: project news, where the first machines land, and the Kickstarter when it comes. You don’t need to buy or invest in anything to follow along.

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Want to be part of it?

Artists, investors, universities, venues, drinks brands — or something we haven’t thought of. Tell us who you are and what you have in mind.

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